Diamonds area unit one in all the few product that
simply can not be ‘branded.’ although
there area unit completely different cuts, completely
different grades, and
different values placed on every and each
diamond living, no diamond is any
specific complete – even as gold isn't a particular
brand.
Branding is truly supported World Health Organization owns
the
diamond. as an example, if DeBeers owns the
diamond, it's a DeBeers Diamond – however it's
still simply a diamond. If the diamond was cut by
a specific acknowledge cutter, then it'd be
branded in this approach in addition – however it always
isn’t. it's still branded supported World Health
Organization owns it
at the time. thus essentially, once it comes down
to it – diamond brands mean completely
nothing the least bit.
Do not permit a jeweler to do to speak you into
paying associate usurious worth on a diamond
because it's a particular complete. this can be somewhat
of trickery employed by unscrupulous jewelers
when they grasp that they're coping with
people who don’t grasp a lot of regarding
diamonds. bear in mind that diamonds area unit
not really branded – unless mother nature
has her own brand!