Diamonds area unit one among the
few merchandise that simply can't be ‘branded.’ even if
there area unit totally different
cuts, totally different grades, and different values placed on every and each diamond
existing, no diamond is any specific
whole – even as gold isn't a particular brand.
Branding is really supported UN agency
owns the diamond. as an example, if DeBeers owns the diamond, it's a DeBeers
Diamond – however it's still simply a diamond. If the diamond was cut by
a specific standard cutter, then
it would be branded in this approach also – however it always isn’t. it's still branded supported UN agency
owns it at the time. therefore essentially, once it comes down to it – diamond
brands mean completely nothing the least bit.
Do not enable a jeweler to do to
speak you into paying AN steep value on a diamond because it's a particular
whole. this can be alittle of trickery employed by unscrupulous jewelers when
they recognize that they're handling people who don’t recognize abundant
regarding diamonds. keep in mind that diamonds area unitnot really branded –
unless mother nature has her own brand!